McDonald’s At the Face of the Competitive Challenges in HRM Essay Example

McDonald’s: At the Face of the Competitive Challenges in HRM Essay McDonalds proclaims itself as the worlds community restaurant and is proud of their long-standing commitment to a workforce that values diversity. McDonald’s believe in developing and maintaining a diverse workforce that will strengthen the McDonalds system (McDonald’s Company Website).Recruitment at McDonalds is usually the same process in most countries. The applicant fills in an application form and, if successful, will be invited for an interview. Until the 1970s, the corporation routinely put applicants through a half-hour lie detector test in some US restaurants, largely to determine whether or not they had any sympathy for trade unions. This practice was only ended after threats of legal action and changes in American labor law (Vidal, 1997). At present, it appears that having the right attitude is the most important attribute to obtain employment at McDonalds. As a global company, McDonald’s successfully fulfilled the six competitive challenges facing human resources management departments: Going Global, Embracing Technology, Managing Change, Developing Human Capital, Responding to the Market, and Containing Costs. In an article entitled McDonalds Serves up HR Excellence, it claimed the food chain excelled at pulling potential employees into its company: Satisfying the six competitive challenges that human resources management, the company has attracted one-eighth of the American work force (Flynn, 1996). Thus, it is safe to say that McDonald’s fulfilled these six challenges in their strategies in human resources management. In a nutshell, McDonalds basic HR philosophy works in most operations are always open to change.   However, the prime reason why McDonalds HR is so successful because it always remembers its people. McDonald’s goal is to ensure that their work force is committed and the difference between McDonal d’s among other folks is about the commitment that they are able to engender through their people. We will write a custom essay sample on McDonald’s: At the Face of the Competitive Challenges in HRM specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on McDonald’s: At the Face of the Competitive Challenges in HRM specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on McDonald’s: At the Face of the Competitive Challenges in HRM specifically for you FOR ONLY $16.38 $13.9/page Hire Writer References Flynn, Gillian. (1996, January).McDonalds Serves Up HR Excellence, Personnel Journal, 75.1. McDonalds Company Website. (2005). Corporate Values. Retrieved March 25, 2006, from http://www.mcdonalds.com/corp/values.html Vidal, J. (1997). McLibel: Burger Culture on Trial, London: Macmillan.